2017
BTWN-INONE: WEBSITE DESIGN
2020
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
INONE STORY: INSTAGRAM CONTENT
2020
INONE Story is a group of non-profit clients that I worked with at my former creative marketing agency 'BTWN' in 2020. They are a Christian faith-based organisation who believe in sharing stories, in the form of video content and blogposts, of individuals who have gone through real and challenging tragedies in life, in hopes that it may bring encouragement and strength to those who have gone through similar experiences.
As the agency I interned with in 2020 specialises in social media marketing, I got involved in managing INONE Story’s Instagram feed, writing, producing, and designing content for their posts.
INONE Story’s Instagram followed through with various campaign themes that were targeted at different demographics of individuals, such as a campaign for the month of World Mental Health, where we aimed to spread mental health awareness through social media, to educate those who may be problem-unaware, or problem-aware but want to seek help. We then offer a listening ear through that platform (Instagram DMs) to connect to such individuals.
We also had a campaign where we targeted adolescent youths and teenagers, who may be going through an identity crisis and issues of self-worth. We even worked with online content creator and social media influencer Aiken Chia from Night Owl Cinematic to help gain a greater reach to the target audience through his online presence.
